BETER Live Becomes ICONIC21and Separates from BETER Group

BETER Live, a famous live casino content company, has officially rebranded to ICONIC21 as they decided to part ways with BETER Group. The separation from their parent company brings ICONIC21 a chance to deliver their own vision with an even better focus on the content. Moreover, it’s also going to give them a better way to nurture a relationship with their clients and devoted fans.

An Iconic Move

In a surprising move that made waves across the industry, the company formerly known as BETER Live decided to separate from the parent company and forge its own path. As a result, BETER Live became ICONIC21, an aspiring game developer in the fast-growing live casino vertical.

And it seems business is already booming.

The company has taken a client-first approach, with fast replies to requests and ensuring that the content is always up to date and ahead of the curve.

The plan is to keep managing all aspects of the operation internally, so they promise to deliver a spectacular service without missing a beat, despite the grand work that went into the rebrand.

In the next couple of months, they promise to take things even further – some of the things promised are personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth.

They also plan to add new contents to the product portfolio.

A Step Forward

The company is more than ready to go forward. Edvardas Sadovskis, CPO at ICONIC21, said about the rebrand,

“Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success. “

Sadovskis continues, “With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.

Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”