BETER Partners with Novibet for Sports Content Distribution

BETER, the acclaimed iGaming company that’s behind BETER Live, has signed a bran-new deal that will expand its empire to include Novibet. According to the new deal, the two companies have agreed on a sports and esports content distribution where Novibet will add the entire BETER sports portfolio. The deal was facilitated by Betbazar, the B2B worldwide iGaming marketplace

BETER Sports Meet Novibet

Thanks to the latest deal with BETER, Novibet has gotten a new opportunity to offer new and exciting content to its clientele via Betbazar. The deal between the two includes the immensely popular proprietary release Setka Cup tennis table, as well as the favourite EsportsBattle tournaments encompassing a range of virtual sports such as eFootball, eBasketball, CS2, and eHockey.

Moreover, the operator will also include the BSKT Cup league and Ping Pong Point in its portfolio very soon. BETER is famous for its long list of tournaments, and the ping pong and basketball tournaments will make excellent additions to the growing category of live tournaments.

As you might know, BETER live tournaments are streamed 24/7, and the stream covers over 44k events each month. Thanks to a potent combo of live data and odds updates every minute, players get an extensive, immersive, and most importantly, an exciting gambling experience at BETER casinos. Novibet players can enjoy this and many other surprises thanks to Betbazar and BETER.

Raving Reviews

Here’s what representatives from all three sides had to say about the new deal and its importance for the growth of each company in the sports vertical.

Gal Ehrlich, CEO at BETER, said: “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.

“From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner.

Thanos Gkiokas, Director of Sportsbook at Novibet, added: “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team-up with premium content providers and we couldn’t ask for a better partner than BETER.

“It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans. This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”

Max Sevostianov, COO at BETBAZAR, said: “We’re thrilled to announce the partnership between Novibet and our expanding network, aided by the invaluable support of Betbazar. We’re delighted to join forces as partners, dedicated to advancing and evolving the industry together.”